It’s easy to treat a website redesign as a design project — new pages, new copy, a faster load time. Those things matter, but a site redesign is also a chance to fix everything happening after someone fills out a form.
If a redesign ships without also automating what happens next — lead routing, follow-up emails, CRM updates — you’ve improved the front door and left the hallway exactly as cluttered as before.
The best redesigns treat the site and the workflow behind it as one project, because that’s what your visitors actually experience.